Embracing the Digital Shift in Bhutan
Bhutan, known for its rich culture and Gross National Happiness philosophy, is now stepping into the digital future. With increasing internet penetration and mobile usage across the country, there has never been a better time for local businesses in Bhutan to go digital. From handicraft stores in Thimphu to homestays in Paro and cafés in Phuentsholing, every local venture has the opportunity to connect with a wider audience, increase revenue, and build a sustainable brand online. However, the idea of going digital may feel overwhelming to small business owners who are unfamiliar with digital tools. This guide is designed to simplify the process, providing a clear, step-by-step approach for local Bhutanese entrepreneurs. By the end of this article, you’ll know exactly how to build an online presence, attract customers through digital platforms, and grow your business sustainably in Bhutan’s emerging digital economy. Step 1: Establish a Strong Digital Foundation 1. Build a Business Websi...